Hooked : How to Build Habit Forming Products

By (author)Nir Eyal

Discover the psychology behind the world’s most addictive products. Hooked is the go-to guide for entrepreneurs, designers, and marketers building user habits.

  • Free Delivery

    Orders over ₹499

  • Secure Payment

    100% Secure Payment

500.00699.00

💡 Why do some products capture our attention while others fail?

In Hooked: How to Build Habit-Forming Products, Nir Eyal reveals the science and psychology behind why we keep coming back to certain products — and how businesses can ethically build habit-forming technology. This hardcover edition, published on 1 January 2019, is a must-have for startups, product teams, UX designers, and digital marketers.

Drawing on years of behavioral research and real-world product success stories, Eyal introduces the Hook Model — a four-step framework that companies like Facebook, Instagram, and Twitter have used to drive customer engagement:

  1. Trigger – what prompts the user to take action

  2. Action – the behavior performed in anticipation of a reward

  3. Variable Reward – the unpredictable results that keep users coming back

  4. Investment – the user’s effort that makes return usage more likely

Why professionals recommend Hooked:

✔ Backed by behavioral psychology and case studies
✔ Actionable advice for creating engaging digital products
✔ Ethics-focused approach to habit creation
✔ Ideal for entrepreneurs, developers, product managers, and innovators
✔ Foreword by Paul Graham (Y Combinator)

If you’re building an app, launching a startup, or simply want to understand what makes products “stick,” this book is your blueprint for success in the digital age.

👉 Order your hardcover copy today and learn how to build products that people can’t put down — the right way.

SKU: 9780241184837
Category:
book-author

format

Customer Reviews

There are no reviews yet.

Be the first to review “Hooked : How to Build Habit Forming Products”

Your email address will not be published. Required fields are marked *