💡 Why do some products capture our attention while others fail?
In Hooked: How to Build Habit-Forming Products, Nir Eyal reveals the science and psychology behind why we keep coming back to certain products — and how businesses can ethically build habit-forming technology. This hardcover edition, published on 1 January 2019, is a must-have for startups, product teams, UX designers, and digital marketers.
Drawing on years of behavioral research and real-world product success stories, Eyal introduces the Hook Model — a four-step framework that companies like Facebook, Instagram, and Twitter have used to drive customer engagement:
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Trigger – what prompts the user to take action
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Action – the behavior performed in anticipation of a reward
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Variable Reward – the unpredictable results that keep users coming back
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Investment – the user’s effort that makes return usage more likely
Why professionals recommend Hooked:
✔ Backed by behavioral psychology and case studies
✔ Actionable advice for creating engaging digital products
✔ Ethics-focused approach to habit creation
✔ Ideal for entrepreneurs, developers, product managers, and innovators
✔ Foreword by Paul Graham (Y Combinator)
If you’re building an app, launching a startup, or simply want to understand what makes products “stick,” this book is your blueprint for success in the digital age.
👉 Order your hardcover copy today and learn how to build products that people can’t put down — the right way.
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