Communication in Management (GE) – Semester 2
₹150.00
Master essential business communication skills in this NEP-aligned Generic Elective. Covers professional writing, presentations, negotiation strategies, and digital workplace communication. Ideal for BA/B.Com (Prog & Hons) 1st Year students pursuing careers in corporate, entrepreneurship, or civil services.
Generic Elective: Communication in Management
(BA/B.Com Program & Hons | Semester 2 | NEP 2020 Compliant | 6-Credit Course)
📌 Course Highlights:
✅ Core Modules:
✔ Business Writing (Emails, Reports, Proposals)
✔ Professional Presentations & Public Speaking
✔ Cross-Cultural Communication in Global Workplaces
✔ Digital Communication (Zoom Etiquette, LinkedIn Optimization)
✔ Conflict Resolution & Negotiation Strategies
✅ Industry-Aligned Learning:
• Case Studies: Tata Group’s Communication Culture
• Harvard Business Review’s “Art of Persuasion” Framework
• AI Tools for Communication (ChatGPT for Drafting)
🎯 Skill Outcomes:
-
Draft impactful resumes and elevator pitches
-
Lead effective meetings using Robert’s Rules
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Navigate crisis communication (PR strategies)
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Master persuasive storytelling for marketing
📚 Unique Pedagogy:
• Role-Plays: Mock interviews/client negotiations
• TED Talk Analysis: Deconstructing communication styles
• Digital Portfolio Development: Showcase projects on Google Sites
👔 Career Connect:
🔹 B.Com Students: Audit reports, investor pitches
🔹 BA Students: Policy briefings, NGO advocacy
🔹 Common Skills: UPSC interview prep, startup networking
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