The Tipping Point: How Little Things Can Make a Big Difference

Why do some ideas spread like wildfire while others fizzle out? In The Tipping Point, Malcolm Gladwell—bestselling author and master storyteller—uncovers the hidden science behind social epidemics.

Through gripping case studies, Gladwell reveals:
✔ The 3 key agents of change:

• Connectors (people who link us to the world)

• Mavens (information specialists)

• Salesmen (persuaders)
  ✔ The Stickiness Factor: Why some messages stick (like Sesame Street’s genius)
  ✔ The Power of Context: How environment shapes behavior (even crime rates!)

Why this book matters:
🔍 Timeless insights: Written in 2000, its lessons are more relevant in the viral age
📈 For everyone: Marketers, leaders, parents, and trend-watchers
💡 Changed industries: Sparked new approaches to advertising, public health, and startups

Perfect for fans of:
• Outliers (Gladwell’s other groundbreaking work)
• Contagious (Jonah Berger’s take on virality)
• Nudge (behavioral economics in action)

You’ll learn:
✅ How to make your ideas irresistible
✅ Why tiny tweaks can have massive effects
✅ The secret sauce behind cultural phenomena

More than a book—it’s a lens to see the world differently.